Lets be clear author Ethan Jenkins isnt campaigning for the total eradication of the word cute. He just hopes to provide readers with some equally cute alternatives. In a slight deviation to the format of Rogets Thesaurus the synonymic authority since 1851 this book is ablaze with illustrations of unicorns rainbows and anything pink. If only there was some short punchy and universal word to describe this particular style of design... Maybe winsome or darling Dainty or precious Time to open up Th