This book lays out the roles everyone up and down the organization chart can and must play to ensure that data is up to the demands of its use in dayin dayout work decisionmaking planning and analytics. By now everyone knows that bad data extorts an enormous toll adding huge though often hidden costs and making it more difficult to make good decisions and leverage advanced analyses. While the problems are pervasive and insidious they are also solvable As Tom Redman the Data Doc explains in Ge