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ria9783593399454_rkm

Ria Christie English Books

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Uxbridge, GB

Global Market Strategies by Michael Neubert

2 In stock
AUTHOR : Michael Neubert
TYPE : Paperback / Softback
PUBLISHER : Campus Verlag
LANGUAGE : English
PUBLISHED : Apr 2014
PAGES : 200

Global Market Strategies by Michael Neubert

£4628
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Description Features Reviews
Outlines the principles that underlie a successful international venture development of a customfit internationalization strategy selection of foreign markets and structured market entry processes design of market growth strategies intercultural management and international corporate management and the carrying out of market exits.
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