To run a successful fashion label you need to know about business as well as design. Packed with tips case studies and tasks to help you analyse yourself your market and your product this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age with updated images throughout. With eight new case studies AwaytoMars BrazilUK FFM Dubai UAE Picture Organic France Vetta Capsule US ADAY Farm Olivia Burton UK and The Goods Department Indonesia.show mor