Over the last 25 years Geoffrey Moore has established himself as one of the most influential hightech advisors in the worldonce prompting Conan OBrien to ask Who is Geoffrey Moore and why is he more famous than me Following up on the ferociously innovative ESCAPE VELOCITY which served as the basis for Moores consulting work to such companies as Salesforce Microsoft and Intel ZONE TO WIN serves as the companion playbook for his landmark guide offering a practical manual to address the challenge