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ria9781840644807_rkm

Ria Christie English Books

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Uxbridge, GB

Business Strategy and National Culture by Denise Tsang

5 In stock
AUTHOR : Denise Tsang
TYPE : Hardback
PUBLISHER : Edward Elgar Publishing
LANGUAGE : English
PUBLISHED : Jul 2002
PAGES : 272

Business Strategy and National Culture by Denise Tsang

£11980
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Description Features Reviews
This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The material in this volume is derived from directly and indirectly collected data and in addition unstructured facetoface interviews with representatives from multinational firms headquartered across different cultures.
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