Are you using social media to promote your business. - In this digital e-book you will find out the power of using #hashtags in your marketing posts.

If you are not using #hashtags in your marketing campaign, then you are missing out as this is  probably the most important thing you can do for your campaign.

There are a number of benefits of using hashtags but there are two key ones to focus on. The first key benefit is the ability to monitor the performance of your marketing campaign by focusing on your brand hashtag. It also gives the ability to change and try out different variants of the same message you are looking to convey to your target audience.

The second key benefit is user-generated content. Every time a user puts one of your brand hashtags inside one of their posts, they are increasing your presence on social media. 

The right hashtags can get your product, service,brand or content in front of a massive audience, resulting in better brand awareness. 

Inside this e-book you will find sections that will discuss what is and why you should use a hashtag and how to go about creating them. 

How to use hashtags on the different social media platforms and the etiquette of doing so and why you need to be wary of over-hash-tagging.

Tips on the effective use of hashtags and why they should be considered the life blood that can determine success or failure in your marketing campaign.

Suggestions and advice on how to find the best hashtags for your individual strategies as well as exploring the need for testing hashtags to understand positive and negative trending statistics.

We will also look at how by targeting you can increase social media traffic through the power of hashtags!