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ria9781617292958_rkm

Ria Christie English Books

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Uxbridge, GB

Design for the MindSeven Psychological Principles of Persuasive Design by Victor Yocco

2 In stock
AUTHOR : Victor Yocco
TYPE : Paperback / Softback
PUBLISHER : Manning Publications
LANGUAGE : English
PUBLISHED : Jul 2016
PAGES : 240

Design for the MindSeven Psychological Principles of Persuasive Design by Victor Yocco

£2307
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Teaches web designers and developers how to create websites and applications that appeal to our innate natural responses as humans. Author Victor Yocco a researcher on psychology and communication introduces the most immediately relevant and applicable psychological concepts breaks down each theory into easilydigested principles then shows how they can be used to inform better design.
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