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ria9781629581194_rkm

Ria Christie English Books

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Uxbridge, GB

Ethnographic Thinking by Jay Hasbrouck

2 In stock
AUTHOR : Jay Hasbrouck
TYPE : Paperback / Softback
PUBLISHER : Left Coast Press
LANGUAGE : English
PUBLISHED : Dec 2017
PAGES : 120

Ethnographic Thinking by Jay Hasbrouck

£3639
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This book argues that ethnographic thinkingthe thought processes and patterns ethnographers develop through their practiceoffers companies and organizations the cultural insights they need to develop fullyinformed strategies. Using real world examples Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interact
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