Is there a bigger challenge for a designer than the creation of an identity for the Olympic Games Each venue must have its own unique image that merges national spirit and international trends with the Olympic values of friendship solidarity and fairness. This title provides an indepth overview of the history of the Games centering visual design aspects for the first time logos mascots medals pictograms uniforms tickets luggage tags posters souvenirs and much more. Markus Osterwalder presents a