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ria9781118355831_rkm

Ria Christie English Books

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Uxbridge, GB

Strategic Marketing For Health Care Organizations Building A CustomerDriven Health System 2e by P Kotler

26 In stock
AUTHOR : P Kotler
TYPE : Paperback / Softback
PUBLISHER : Wiley
LANGUAGE : English
PUBLISHED : Apr 2021
PAGES : 416

Strategic Marketing For Health Care Organizations Building A CustomerDriven Health System 2e by P Kotler

£9994
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A thorough update to a bestselling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving realworld health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors deep academic health management and medical experience. Kotler Stevens and Shalowitz begin by establishing a foundati
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