A practical heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.Seth Godin author of The Practice A stepbystep guide to using the brains hardwired need for story to achieve any goal from the author of Wired for Story Whether youre pitching a product saving the planet or convincing your kids not to text and drive story isnt just one way to persuade. Its the way. Its built into the ar