Media is usually seen as a feature of the modern world enabled by the latest technologies. Scholars educators parents and politicians often talk about media as something people should be wary of due to its potential negative impact on their lives. But do we really understand what media is Elizaveta Friesem argues that instead of being worried about media or blaming it for whats going wrong in society we should become curious about uniquely human ways we communicate with each other. Media Is Us p