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ria9781903900550_rkm

Ria Christie English Books

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Uxbridge, GB

Strategies of Competition in the Bank Card Business by Jarunee Wonglimpiyarat

17 In stock
AUTHOR : Jarunee Wonglimpiyarat
TYPE : Paperback / Softback
PUBLISHER : Sussex Academic Press
LANGUAGE : English
PUBLISHED : Feb 2005
PAGES : 124

Strategies of Competition in the Bank Card Business by Jarunee Wonglimpiyarat

£4575
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This is the first book to describe the history of the innovation of the bank card from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry Barclays Citibank American Express Diners Club Visa International Mondex International and Europay. The result is a clear and pe
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